Comments: I've fished every damn jerkbait, this gets bitten way more then the other jerkbaits, and I'm not talking about lakes or days where the fish bite anything, I'm talking about when the bite is tough or when the fish are being picky. The vision 110 is just better, that's why it's won millions of dollars in tournament money. The hooks are meant to be soft to stick the fish better, If you're worried about expense this bait is not something you should throw from shore or shallow water or better yet go with jenko jerkbaits, closest imitation I could find for cheap (way more fragile).

From: James: Ca 5/4/23

Comments: Great bait when the forage is small. Runs about 6-8 feet on the right line...use max 10lb and preferably 8lb. Light braid and a leader on a spinning rod works best for me. You'll get a better "snap" out of the bait with braid vs straight flouro. I've never busted a bill off any of my MB baits, they are as durable as any other brand. Don't cast like a troglodyte and you'll be fine

From: Chris: Lanctucky, CA 11/21/22

Comments: Great bait but will not last long. Bill breaks off or fills with water and sinks like a rock. In my experiecne, the cost is not worth the use of the bait.

From: Geoff: Arkansas 5/31/22

Comments: As much as I wanted to love this lure, I just could not, I tossed this lure around for about 5 minutes, just for the bill to break! I didn't even through it into shallow water or toss it on the banks, I just thew it out 3 or so feet off a rock bluff, my buddy let me borrow his for a while and it was fine, I even caught a few, but for 25 bucks, I would expect more. Just go with a 6th sense Provoke 106 DD, it is so much better for half the price tag.

From: Unknown: 4/18/22

Comments: The Vision 110 +1 is by far my most productive mid depth jerk on tough lipped smallmouth. I believe if your bending hooks on this bait it's because your fishing it on baitcast with heavy line or braids to leader. Boat flipped fish put a huge amount of pressure on thin wire that are designed to stick anything that even breaths on it. Should be treated more like a drop shot.

From: Mark: Unknown 2/12/22

Comments: I've read a lot of bad stuff about the light wire hooks. Apparently these guys don't fish around wood much. The hooks will bend but you won't lose the bait. I believe I've saved a small fortune ($25) a pop. The hooks are much cheaper to replace. I don't believe I've ever lost a fish because of the hooks.

From: Dennis: New Hampshire 12/11/21

Comments: I dont see a problem with the hooks, yes they do sometimes bend out but Ive boatflipped dozens of smallies over 4 pounds on the same bait and the hooks still work great.

From: Nick: Ohio 4/12/21

Comments: Very poor quality for the money. Bought 5 last year, and the bills came off all 5 after 3 times on the water.  Mega bass does not warranty their products and won't refund.  Definitely a waste of 125$.

From: Pete: Lake of Ozarks 2/22/21

Comments: Best jerkbait on the market, light wire hooks bend and break nut thats why it has so much action!

From: Booy: Butler: IN 11/4/20

Comments: The Jerkbait itself is good but for the price you'd think that you would get good quality hooks - Nope! Hooks are sharp but bend out after a few fish catches. Won't be buying these anymore until hooks are upgraded.

From: Unknown - 8/25/20

Comments: The ito 110 dives as is advertized and has decent action.  However this is not a robust lure.  The existing trebles are brittle and the hooks subsequently break off on larger fish.  I have one with only 2 of 3 hooks on each treble.  In addition the plastic forming the bill is brittle.  I had one lure break off during casting and another break off as well when i hooked a fish - and ended up with only the front bill of the lure coming back to the boat.   These lures were not abused in any way (no banging on rocks or underwater obstacles) So while it is indeed a good lure, it is really too fragile to be a worthwhile investment.  Yes you will catch fish with it and yes you will be out $25.00 in a short period.

From: Michael: Colorado Springs 7/4/19

Comments: I caught 4 to 6 pound pre-spawn smallies on Lake Erie all day long and never had one hook bend out of shape.  If youre using 10 # floro on a 6'6" medium action rod, youre likely to have to set the drag on your reel a bit looser for hard running smallies.   Absolutely no reason these hooks would bend out with the proper set up.  Sharpest hooks on the planet.  I buy them to replace all other hooks on most of my other stickbaits.  The problem I have is that the hooks are so sharp that they actually stick into the side of the bait when youre jerking it back to the boat.  The hooks tear up the finish worse than the fish do.

From: Big J: Western NY 4/29/19

Comments: I finally got to test this bad boy out on the CA Delta this past weekend. Let me just start off by saying this is the best lure investment I have ever bought. No joke, I caught over 30+ fish with just this lure alone all day. Totally worth the $25 price tag. My only real issue is what everyone else here says. The hooks bend out very easy. I lost a really really big striper that bent both the front hooks wide open. Had to replace all the hooks, but otherwise, this bait catches fish! Definitely going to purchase more colors.

From: Alfonse: Martinez, CA 9/17/18

Comments: Lure has great looks and works well in the water. The only down fall is the treble hooks bends to easy. Make sure to replace the hooks or lose the fish of a lifetime. 

From: Pete: Greenville, OH 4/3/18

Comments: I wrote a review that was critical of their hooks and I still don't see it here.  Both my partner and I like the action and attraction qualities of this lure but the hooks are just weak for being a $25 bait.  I've had several break off (diff lures, same model) and even sent pics to Megabass.  They promptly sent me THE SAME hooks, which of course I did not use; I upgraded.  But for a $25 lure, the hooks should be premium to begin with.  Wondering if this review will make it to the page this time.

From: nr: ca 1/12/18

Comments: Great lure but test ALL jerkbaits before you throw them.  I've bought many 110 & 110+ and some sink like a rock and some suspend perfectly.  if you don't have a fish tank or pool to test them just fill up a large bowl with cool water and drop it in at several different angles with floro tied on.  Good luck!

From: John - Gaithersburg, MD 1/5/18

Comments: I just bought the GG threadfin shad from my local field and stream and the detail is incredible with them, if it performs as well as it looks i will buy at least 5 more

From: devineplin: Ohio 11/14/17

Comments: I can see why this is a $25 Jerkbait. Comparing to jackal, lucky craft, evergreen, and strike King. Hands down the easiest to work and best side to side action!

From: Mn 5/26/17

Comments: this is by far my favorite rip bait. It has produced hundreds of fish for me over the years. The only thing that sucks is the pain of breaking one of these things off. They aren't cheap.

From: Pat: Santa Clara, CA 11/11/14

Comments: This bait very appropriately picks up where the original and its shallower counterparts left off. It's money for the deeper suspended fish. My only complaint is that the outbarb hooks chew up the sides of the bait pretty good. That being said, they are definitely very sticky and increase the chance of hookups.

From: Tom: Rome, NY 7/4/14

Comments: This is an awesome bait. In my top 3 of jerkbaits along with a ima flit 120 and a lucky craft pointer. Japan makes the best baits!

From: Pete: Oil City, PA

Comments: head down tail up... this thing darts quick.. pause so the fish is able to catch it

From: gerkbait fanatic: CA

Comments: Caught my first 3 jerkbait fish of the year on a 110+1 today. This lure will be a producer just like the 110.

From: Chris: Moosic, PA

Comments: Just in time for deep diving, suspending rip bait season! This bait is already whackin em, folks. One of the few DD ripbaits I have tried that fishes like a ripbait once you get 'er down deep. Hell, you can even just crank it back in.

From: Meatwad: Rippin